450 West 33rd Street, NY 10001

In a nutshell

This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.

In their words

"The world's leader in natural and organic foods - with 500+ stores in the US and UK" - "We seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about"

Visit Field notes

This new store integrates with the Manhattan West development which link roof-level and mezzanine shopping and leisure from Penn Station and Amtrak to Hudson Yards. The store offers full Amazon integration (lockers, collection, Prime benefits), as well as an emphasis upon local suppliers (the cafe is run by a Brooklyn small(er) business, the meat and produce stress their local provenance). The range and quality you'd expect are on full display, and payment is mainly self-service (with the Amazon Prime app) and also the new contactless palm-reading payment (branded "Amazon One").

Other Reading

LAST VISITED

19/11/2024

Added

2022

COMPARE WITH

IMG_2578
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
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Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
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Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.

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