Whole Foods Market (Manhattan West)
sector: Food
district: Hudson Yards development
450 West 33rd Street, NY 10001
In a nutshell
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
In their words
"The world's leader in natural and organic foods - with 500+ stores in the US and UK" - "We seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about"
Visit Field notes
This new store integrates with the Manhattan West development which link roof-level and mezzanine shopping and leisure from Penn Station and Amtrak to Hudson Yards.
The store offers full Amazon integration (lockers, collection, Prime benefits), as well as an emphasis upon local suppliers (the cafe is run by a Brooklyn small(er) business, the meat and produce stress their local provenance). The range and quality you'd expect are on full display, and payment is mainly self-service (with the Amazon Prime app) and also the new contactless palm-reading payment (branded "Amazon One").
Other Reading
Review of Amazon One payment: https://gizmodo.com/whole-foods-palm-contactless-payment-amazon-1849395184
Comparison of palm-payment with other options: https://www.zdnet.com/article/amazon-expands-pay-with-your-palm-tech/
Local news report (video): https://www.youtube.com/watch?v=jL48Gq2l_NY
LAST VISITED
19/11/2024
Added
2022
COMPARE WITH
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
Similar shops
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
Vibrant exemplar of a flagship store
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
