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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
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A store for Pokemon game collectors - to buy, sell, exchange cards and accessories. All wrapped in a diner-style space that's made to hang out.
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
Oq20ZiuTtQN7tXVyhQE1puDNwVzmKsbGrfQfaE9MJsI
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.

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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
4GoVp4FD_Wbr-e3R-C8P24yyWilSeGaaSTcKsdyATWU
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
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Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
h71U-6HqRNPIFHFJF84fWV20s3DWL1kf-04CbcFri-o
Showcase, training and resource for the Shopify store tech and highlighted sellers.
iQ2hzqHyIMUibjgcd6szyrL-1Mx0xbs1MqyMiWk5zZ4
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
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