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A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
A cool, meticulously lit luggage gallery that trades airport anxiety for downtown ease, this Mercer Street flagship shows how Rimowa can use architecture, archives and collaborations to position itsel...
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A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
