In a nutshell
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
In their words
"We’re empowering consignors and buyers to extend the life cycle of luxury goods.
The future of fashion is circular."
Visit Field notes
Powered by slick online marketplace capabilities the store has a life of its own. The changing, curated stock gives a boutique, emporium feel - not a rag-tag bazaar or pawn shop!! One can bring in goods for appraisal (to sell or exchange and for active traders the cost of luxury becomes but the switching and transaction costs. Note the variety of clientelle, the staff knowledge and welcome - this is a format that has a vibrancy about it.
This store has been featured on our must-see list for several years and in that time we've seen it mature while retaining its essence and promise. Over time we've seen a remerchandising of the mats, focus areas on products, brands and occasions, and some changes to the store layout (the new hanging racks that pull out from the wall add density and experience).
The RealReal was a pioneer in the luxury re-sale market and the longevity is a testament to the idea and execution.
Other Reading
LAST VISITED
20/11/2024
Added
2019
COMPARE WITH
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
Shows the coffee-loving passion and obsession of the brand - from roasting through preparation and eduction - not your old Starbucks!
Similar shops
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
