VIEW ALL New York Stores

The Real Real

SoHo

https://www.therealreal.com/

sector: Apparel, Vintage

Retailer

district: SoHo

80 Wooster St, New York, NY 10012, United States

Already registered with us?

In a nutshell

Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.

In their words

"We’re empowering consignors and buyers to extend the life cycle of luxury goods.
The future of fashion is circular."

Visit Field notes

Powered by slick online marketplace capabilities the store has a life of its own. The changing, curated stock gives a boutique, emporium feel - not a rag-tag bazaar or pawn shop!! One can bring in goods for appraisal (to sell or exchange and for active traders the cost of luxury becomes but the switching and transaction costs. Note the variety of clientelle, the staff knowledge and welcome - this is a format that has a vibrancy about it.
This store has been featured on our must-see list for several years and in that time we've seen it mature while retaining its essence and promise. Over time we've seen a remerchandising of the mats, focus areas on products, brands and occasions, and some changes to the store layout (the new hanging racks that pull out from the wall add density and experience).
The RealReal was a pioneer in the luxury re-sale market and the longevity is a testament to the idea and execution.

LAST VISITED

20/11/2024

Added

2019

Gallery

COMPARE WITH

Yeti

A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.

Louis Vuitton – “temporary landmark”

Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!

Crocs NYC

A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...

Patagonia

Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.

Similar shops

Kith (Lafayette)

Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.

Rivian Meatpacking

A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.

6OUfWh-dWjEs4FjQjriCifES8vqrJb4Qtte7q9xM4J8

Pop Up Grocer

A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.

Leica

New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.

Arc’teryx Alpha Store

New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.

ITJ-N0ZzXlArVGaz1Ez68o2HJdRFK313jtN_gKvOHYI

ON Lafayette

Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.