district: Theater District
1592 Broadway, New York, NY 10036
In a nutshell
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience that feels at home in Time Square.
In their words
"Here, the sea becomes the illustrious master of ceremonies of a fascinating variety show, where artists and audiences, from the most noble to the most popular, share the stage to celebrate its grandeur and generosity."
Visit Field notes
Imagine the brief: "make tinned sardines into a consumer item". Then you have the budget to open a store on Times Square. The store celebrates the industry and the food, and reminds us that canned fish is an ideal present that is allowed in hand luggage! Staff are friendly and unphased to be selling fish; the store fitout is fun and committed to the theme; and there are nice twists (like tins marked by year and the momentous events in that year. This could not be more New York. Upon revisiting in November 2024 it's a pleasure to see that the store is still in situ and looking as busy as ever.
Other Reading
LAST VISITED
20/11/2024
Added
2023
COMPARE WITH
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
Similar shops
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
