
district: Theater District
1592 Broadway, New York, NY 10036
In a nutshell
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience that feels at home in Time Square.
In their words
"Here, the sea becomes the illustrious master of ceremonies of a fascinating variety show, where artists and audiences, from the most noble to the most popular, share the stage to celebrate its grandeur and generosity."
Visit Field notes
Imagine the brief: "make tinned sardines into a consumer item". Then you have the budget to open a store on Times Square. The store celebrates the industry and the food, and reminds us that canned fish is an ideal present that is allowed in hand luggage! Staff are friendly and unphased to be selling fish; the store fitout is fun and committed to the theme; and there are nice twists (like tins marked by year and the momentous events in that year. This could not be more New York. Upon revisiting in November 2024 it's a pleasure to see that the store is still in situ and looking as busy as ever.
Other Reading
LAST VISITED
20/11/2024
Added
2023
COMPARE WITH
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Similar shops
Veteran DNVB's showcase store still delivers a combination of product delight, swagger, fun and welcome.
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.