district: SoHo
131 Greene St, New York, NY 10012
In a nutshell
Showcase, training and resource for the Shopify store tech and highlighted sellers.
In their words
"A space for local entrepreneur communities come to connect, learn and grow"
Visit Field notes
A two floor showcase on the northern end of Soho. The ground floor is a showcase (either individual pop-ups or residencies and cafe, while the downstairs is a photo studio and training resource.
Initially this store appeared to be a marketing 'pop-up' (ironically it is in the same building as Google used for its own 'world of Google' devices, services and merchandise store), however over the years it has settled into a learning and training space (basement) along with a rotating series of brand activations and collaborations on the ground floor. This is a great example of how a digital, non-physical brand can showcase its work and connect with existing and prospective B2B and B2C consumers.
Other Reading
A list of upcoming and recent events in the Shopify store: https://ny.shopify.com/#events
Hypebeast's review of the concept when it opened (2021) - https://hypebeast.com/2021/8/shopify-coworking-event-space-new-york-small-business
LAST VISITED
Added
2022
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