
district: SoHo
131 Greene St, New York, NY 10012
In a nutshell
Showcase, training and resource for the Shopify store tech and highlighted sellers.
In their words
"A space for local entrepreneur communities come to connect, learn and grow"
Visit Field notes
A two floor showcase on the northern end of Soho. The ground floor is a showcase (either individual pop-ups or residencies and cafe, while the downstairs is a photo studio and training resource.
Initially this store appeared to be a marketing 'pop-up' (ironically it is in the same building as Google used for its own 'world of Google' devices, services and merchandise store), however over the years it has settled into a learning and training space (basement) along with a rotating series of brand activations and collaborations on the ground floor. This is a great example of how a digital, non-physical brand can showcase its work and connect with existing and prospective B2B and B2C consumers.
Other Reading
A list of upcoming and recent events in the Shopify store: https://ny.shopify.com/#events
Hypebeast's review of the concept when it opened (2021) - https://hypebeast.com/2021/8/shopify-coworking-event-space-new-york-small-business
LAST VISITED
Added
2022
COMPARE WITH
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
Similar shops
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...