CLOSED
In a nutshell
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating brand store experience. Closed at the end of December 2024 (with high rents being cited as a reason).
In their words
“A first-of-its kind cultural destination, digital playground and Marketing Center of Excellence”
Visit Field notes
A surprising experience place that majors on Samsung’s range of mobile and technical gadgetry in an Apple-Store-plus setting. Theatre, demos, experiences and assistance. Competent and bustling space.
The store also includes home settings - kitchen, laundry, TVs and all of these get equal 'lifestyle treatment' with the consumer electronics.
Overall this is a brand-building experience that mixes the benefits of retail (show, experience, demonstration, adjacencies, with social/event/activity, and links to conclude purchases in partner stores eg buy in Samsung store, collect at a nearby Target.
Knowledgeable staff complete the experience. Possible the best CE brand-store offering, that makes Apple's nearby stores feel sterile and limited.
Unfortunately, the store will be closing on 31 December 2024 since, according to the store staff, D2C showrooms and experience centres are no longer part of the brand's strategy.
Other Reading
LAST VISITED
Added
COMPARE WITH
Similar shops
