sector: Electronics
district: Meatpacking District
837 Washington St, New York, NY 10014, United States
In a nutshell
Samsung goes one further than the Apple Store
In their words
“A first-of-its kind cultural destination, digital playground and Marketing Center of Excellence”
Visit Field notes
A surprising experience place that majors on Samsung’s range of mobile and technical gadgetry in an Apple-Store-plus setting. Theatre, demos, experiences and assistance. Competent and bustling space.
The store also includes home settings - kitchen, laundry, TVs and all of these get equal 'lifestyle treatment' with the consumer electronics.
Overall this is a brand-building experience that mixes the benefits of retail (show, experience, demonstration, adjacencies, with social/event/activity, and links to conclude purchases in partner stores eg buy in Samsung store, collect at a nearby Target.
Knowledgeable staff complete the experience. Possible the best CE brand-store offering, that makes Apple's nearby stores feel sterile and limited.
Unfortunately, the store will be closing on 31 December 2024 since, according to the store staff, D2C showrooms and experience centres are no longer part of the brand's strategy.
Other Reading
LAST VISITED
19/11/2024
Added
2019
COMPARE WITH
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
Similar shops
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
Samsung goes one further than the Apple Store
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
