sector: Electronics
837 Washington St, New York, NY 10014, United States

In a nutshell

Samsung goes one further than the Apple Store

In their words

“A first-of-its kind cultural destination, digital playground and Marketing Center of Excellence”

Visit Field notes

A surprising experience place that majors on Samsung’s range of mobile and technical gadgetry in an Apple-Store-plus setting. Theatre, demos, experiences and assistance. Competent and bustling space. The store also includes home settings - kitchen, laundry, TVs and all of these get equal 'lifestyle treatment' with the consumer electronics. Overall this is a brand-building experience that mixes the benefits of retail (show, experience, demonstration, adjacencies, with social/event/activity, and links to conclude purchases in partner stores eg buy in Samsung store, collect at a nearby Target. Knowledgeable staff complete the experience. Possible the best CE brand-store offering, that makes Apple's nearby stores feel sterile and limited. Unfortunately, the store will be closing on 31 December 2024 since, according to the store staff, D2C showrooms and experience centres are no longer part of the brand's strategy.

Other Reading

LAST VISITED

19/11/2024

Added

2019

Gallery

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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
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British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.

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