
sector: Automotive
district: Meatpacking District
60 10th Ave, New York, NY 10014
In a nutshell
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
In their words
"Keep the world adventurous for ever"
"Meet us under the High Line to see our electric trucks and SUVs in person. You’ll get a chance to kick the tires, plot a trip upstate, maybe even take one for a spin. We can’t wait to get your electric adventure started."
Visit Field notes
Parallelling the 'edge of Meatpacking' location of Genesis, with Hudson views through generous glass windows, this is an example of their "Spaces" concept. The car is the hero, decked out in various overlanding, activities cos-play guises. A chance to play, learn and - ultimately - to buy. A key part is the family-friendly intent (children's play areas, drawing materials etc), but also to ensure it's not a male-only, excluding space. A reminder, by the way, that these car showrooms (or learning/experience centres) are not able to sell cars. They can offer a test drive, help you configure an order online or direct you to a dealer, but under New York law they are not themselves a retailing D2C operation.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
Similar shops
Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
Samsung goes one further than the Apple Store
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.