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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners.
Although now closed, the DNA and the brand can be seen at the ...
Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
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A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
An immersive flagship that treats Italian artisanal heritage as a living practice rather than heritage nostalgia, channelling the Meatpacking District’s industrial craftsmanship legacy into a workshop...
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.










