sector: Automotive
district: Meatpacking District
60 10th Ave, New York, NY 10014
In a nutshell
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
In their words
"Keep the world adventurous for ever"
"Meet us under the High Line to see our electric trucks and SUVs in person. You’ll get a chance to kick the tires, plot a trip upstate, maybe even take one for a spin. We can’t wait to get your electric adventure started."
Visit Field notes
Parallelling the 'edge of Meatpacking' location of Genesis, with Hudson views through generous glass windows, this is an example of their "Spaces" concept. The car is the hero, decked out in various overlanding, activities cos-play guises. A chance to play, learn and - ultimately - to buy. A key part is the family-friendly intent (children's play areas, drawing materials etc), but also to ensure it's not a male-only, excluding space. A reminder, by the way, that these car showrooms (or learning/experience centres) are not able to sell cars. They can offer a test drive, help you configure an order online or direct you to a dealer, but under New York law they are not themselves a retailing D2C operation.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
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