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IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
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Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
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This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
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A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...

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A roomy, leather-scented boot hall that trades on Texan warmth rather than New York attitude, this Wooster Street flagship shows how a DTC cowboy-boot disruptor can scale up into a full Western lifest...
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
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Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners. Although now closed, the DNA and the brand can be seen at the ...
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