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Rivian Meatpacking

Meatpacking District

https://rivian.com/

sector: Automotive

Brand Experience

district: Meatpacking District

60 10th Ave, New York, NY 10014

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In a nutshell

A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.

In their words

"Keep the world adventurous for ever"

"Meet us under the High Line to see our electric trucks and SUVs in person. You’ll get a chance to kick the tires, plot a trip upstate, maybe even take one for a spin. We can’t wait to get your electric adventure started."

Visit Field notes

Parallelling the 'edge of Meatpacking' location of Genesis, with Hudson views through generous glass windows, this is an example of their "Spaces" concept. The car is the hero, decked out in various overlanding, activities cos-play guises. A chance to play, learn and - ultimately - to buy. A key part is the family-friendly intent (children's play areas, drawing materials etc), but also to ensure it's not a male-only, excluding space. A reminder, by the way, that these car showrooms (or learning/experience centres) are not able to sell cars. They can offer a test drive, help you configure an order online or direct you to a dealer, but under New York law they are not themselves a retailing D2C operation.

LAST VISITED

19/11/2024

Added

2023

Gallery

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