In a nutshell
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
In their words
"Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way"
Visit Field notes
The store is a minimal 'wow', with plenty of stock and space. Digital displays and changing rooms seem totally in keeping with the concrete/zen setting, and each product is labelled clearly with its environmental footprint.
Other Reading
LAST VISITED
Added
2023
COMPARE WITH
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
Vibrant exemplar of a flagship store
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
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