In a nutshell
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
In their words
"Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way"
Visit Field notes
The store is a minimal 'wow', with plenty of stock and space. Digital displays and changing rooms seem totally in keeping with the concrete/zen setting, and each product is labelled clearly with its environmental footprint.
Other Reading
LAST VISITED
Added
2023
COMPARE WITH
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
Similar shops
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
Showcase, training and resource for the Shopify store tech and highlighted sellers.
A three-floor, 23,000 square foot experience with a Reserve on the ground floor, their first Restaurant on the first floor, and a bar-cum-training-cum-experience area in the basement.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
