district: SoHo
62 Greene St, New York, NY 10012

In a nutshell

Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.

In their words

"Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way"

Visit Field notes

The store is a minimal 'wow', with plenty of stock and space. Digital displays and changing rooms seem totally in keeping with the concrete/zen setting, and each product is labelled clearly with its environmental footprint.

Other Reading

LAST VISITED

2024-11-19

Added

2023

Gallery

COMPARE WITH

IMG_2634
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
At84KOq8wEe4bCFNqx2hLYPJYcrXiSziAv26wNx_KnU
Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
VwjFoP7WMO0fTzWi7oManVSVC5xCqQIEocQmYIUPrpo
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time

Similar shops

zj43mt66wROw62XkFo_9w8Ynn8-FciVDHWLy3Xh982s
Lower-east side bookstore and community podcast studio, event space and cafe.
MTRzpbnSBX8Hz4r73quveGrWWgdJwBQSwqfJ3InQ4AQ
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
IMG_2301
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
IMG_6168
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
pAPXwTwqoppy2xn3uTYwXvKbcf1u2ptHmHoUt1P23y4
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
ITJ-N0ZzXlArVGaz1Ez68o2HJdRFK313jtN_gKvOHYI
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
Review Your Cart
0
Add Coupon Code
Subtotal