In a nutshell
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
In their words
"Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way"
Visit Field notes
The store is a minimal 'wow', with plenty of stock and space. Digital displays and changing rooms seem totally in keeping with the concrete/zen setting, and each product is labelled clearly with its environmental footprint.
Other Reading
LAST VISITED
2024-11-19
Added
2023
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Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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