district: Greenwich Village
205 Bleecker St, New York, NY 10012
In a nutshell
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
In their words
"Pop Up Grocer is the discovery destination for new, better-for-you products"
"A platform for possibility".
Visit Field notes
The curated brands number one or two per category (so there's competition and insights, but not an overwhelming quantity. The layout avoids high/low shelves, with everything towards eye-height. Products have three requirements: to be new/novel; to have a compelling 'founder story'; to be sustainable. This is a cafe-store-experiment store which the founder, Emily Schildt, calls a "platform for possibility". There is a monthly subscription "discovery" box option too. Upon visiting in November 2024 it was good to see that the original approach has been retained and there there are new products on display. The team has confirmed that the store itself is permanent and no longer a 'pop-up', even though the products it sells are themselves pop-ups.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
Showcase, training and resource for the Shopify store tech and highlighted sellers.
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
Similar shops
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
