district: Greenwich Village
205 Bleecker St, New York, NY 10012
In a nutshell
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
In their words
"Pop Up Grocer is the discovery destination for new, better-for-you products"
"A platform for possibility".
Visit Field notes
The curated brands number one or two per category (so there's competition and insights, but not an overwhelming quantity. The layout avoids high/low shelves, with everything towards eye-height. Products have three requirements: to be new/novel; to have a compelling 'founder story'; to be sustainable. This is a cafe-store-experiment store which the founder, Emily Schildt, calls a "platform for possibility". There is a monthly subscription "discovery" box option too. Upon visiting in November 2024 it was good to see that the original approach has been retained and there there are new products on display. The team has confirmed that the store itself is permanent and no longer a 'pop-up', even though the products it sells are themselves pop-ups.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
Vibrant exemplar of a flagship store
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
Similar shops
Another reinvention of the department store as curation, brands and experience.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
A three-floor, 23,000 square foot experience with a Reserve on the ground floor, their first Restaurant on the first floor, and a bar-cum-training-cum-experience area in the basement.
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
