(c) Ian Jindal 2025
district: Marais, Paris
26 rue de Poitou, 75003 PARIS

In a nutshell

Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and artisan from luxury 'maisons'.

In their words

"

It is time for authentic brands, for fashion that makes sense.

Above all, in a world where we need to consume better, it is the accessories that allow us to give a second life to clothes that have gone out of fashion, to renew our look, thanks to audacious "twist and match". Pumps to go with jeans. Or a cap in Lurex jacquard to divert the classic of a suit.

She therefore set out to reinvent the baseball cap by disrupting a few codes.

The audacity in the choice of using new materials such as lambskin velvet, cashmere wool or Jacquard fabrics.

Disruption in the combination of exceptional materials. Silver leather visors to enhance a lurex jacquard shell.

The ambition in the choice of a quality production, 100% French, by associating the know-how of craftsmen who work in the respect of the French hat-making tradition.

From this bet was born Headoniste, a unique cap brand. A true showcase of French know-how, Headoniste is the expression of an accessible and reasoned luxury, respectful of the environment."

Brand Background

Hedoniste was founded through the meeting of an American cap collector with a passion for finding “the perfect model,” and French artisans dedicated to fine craftsmanship. The brand’s concept fuses the adventurous spirit of searching for iconic headwear with Parisian luxury and attention to detail. Hedoniste clients are invited into the world of French craft, with each cap reflecting a blend of international inspiration and local savoir-faire.

Visit Field notes

The store interior emphasises artisanal French design: noble fabrics, premium leathers, elegant finishes, and an inviting ambience with displays that encourage close examination and touch.
Clients can select materials, shapes, and details, with staff guiding the process from fit to finishing touches. Free embroidered personalisation (names, initials, or messages) enhances the sense of uniqueness and customer engagement.
The owner balances short-run productions (so that there is a 'ready to wear' option), full custom creations and other limited configurations.
The store is very compact and owner/creator-run, and so has an atelier feeling of being close to the design and manufacture.

Checkout

Simple and effective presentation of the products.

Highly engaged owner/designer with deep product knowledge.

Other Reading

LAST VISITED

14/09/2025

Added

2025

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