(c) Ian Jindal.
district: Chelsea
76 9th Ave, New York, NY 10011

In a nutshell

Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.

In their words

"The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it"

Visit Field notes

A well-trodden "product + lifestyle zones + interactive showcase + lecture area" format is given a lift with interactive experience rooms. These have a very strong storyboarded experience (working at home, music production etc) and showcase Alexa as the glue in the Google ecosystem. Of particular note is the room dedicated to the advanced photography capabilities of their phones, and in particular how the sensor/software combination has been trained to render non-caucasian skin-tones with fidelity. As you consider the impact of Apple Stores on how technology is presented, Google moves a step further by adding 'ecosystem' to the mix. Nearby, car manufacturers are adopting this approach to bring the electronic/asset/lifestyle products to life with showroom experiences - see Genesis House, Tesla, Lucid and Lexus Intersect (closed). With Samsung scheduled to close their brand store nearby, this leaves Google as the surviving exemplar of a phone+electronics+digital mega-brand creating an environment for their customers to learn, connect and extend. See too their brand store in Brooklyn which continues the approach but in a more generous building than this 'sliver of land'!

Other Reading

LAST VISITED

19/11/2024

Added

2021

COMPARE WITH

22jfhZ6TfguRPH_kYxEZu9V9Kny-muR1-WQYM4B2O7A
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
IMG_2507
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
jgMdqmVn5KCSKZMhzGOM2pyNe7LsqOA5D7QPkHN7K-I
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
6OUfWh-dWjEs4FjQjriCifES8vqrJb4Qtte7q9xM4J8
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.

Similar shops

IMG_6428
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
IMG_2301
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
6OUfWh-dWjEs4FjQjriCifES8vqrJb4Qtte7q9xM4J8
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
JACQUEMUS BOUTIQUE NEW YORK V2
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
lkzJn_oEWBS4djOMnYe9be0lNHx6XHxFzfMxbG9emGk
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
22jfhZ6TfguRPH_kYxEZu9V9Kny-muR1-WQYM4B2O7A
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.

Related News

Review Your Cart
0
Add Coupon Code
Subtotal