
district: SoHo
468 Broome Street, New York 10013
In a nutshell
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
In their words
"Our family is ingnited by energy, positivity, and shared values. We let each individual's creativity flows, we put our trust in each other and in our dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who we are and what we represent: a patchwork of stories, memories, and experiences that bring us together."
Visit Field notes
From custom embroidery (to new and old products, repair services (Sartoria's tailoring and an in-house cobbler, with a labs service that allows you to clean, customise and repair sneakers from any brand, this is a place to extend the life of your clothes while taking part in the craft processes to customise and extend life.
The basement's raw concrete chic is offset with green walls and many interaction and customisation areas. Brand devotees could spend hours in the store, and the high staff-to-consumer ratio is managed by door security.
The store manages to balance the "soho hype beast" energy with an earnest and well-realised approach to lengthening a product's life. It's a blend of urban-chic hype with Japanese make-and-mend and Venetian craft. Seductive, compelling and fun.
Other Reading
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
Similar shops
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
Lower-east side bookstore and community podcast studio, event space and cafe.
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.