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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
I...
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World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise.
A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
