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A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
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Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...
A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
