district: SoHo
468 Broome Street, New York 10013
In a nutshell
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
In their words
"Our family is ingnited by energy, positivity, and shared values. We let each individual's creativity flows, we put our trust in each other and in our dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who we are and what we represent: a patchwork of stories, memories, and experiences that bring us together."
Visit Field notes
From custom embroidery (to new and old products, repair services (Sartoria's tailoring and an in-house cobbler, with a labs service that allows you to clean, customise and repair sneakers from any brand, this is a place to extend the life of your clothes while taking part in the craft processes to customise and extend life.
The basement's raw concrete chic is offset with green walls and many interaction and customisation areas. Brand devotees could spend hours in the store, and the high staff-to-consumer ratio is managed by door security.
The store manages to balance the "soho hype beast" energy with an earnest and well-realised approach to lengthening a product's life. It's a blend of urban-chic hype with Japanese make-and-mend and Venetian craft. Seductive, compelling and fun.
Other Reading
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Similar shops
Vibrant exemplar of a flagship store
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
Samsung goes one further than the Apple Store
