district: SoHo
468 Broome Street, New York 10013
In a nutshell
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
In their words
"Our family is ingnited by energy, positivity, and shared values. We let each individual's creativity flows, we put our trust in each other and in our dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who we are and what we represent: a patchwork of stories, memories, and experiences that bring us together."
Visit Field notes
From custom embroidery (to new and old products, repair services (Sartoria's tailoring and an in-house cobbler, with a labs service that allows you to clean, customise and repair sneakers from any brand, this is a place to extend the life of your clothes while taking part in the craft processes to customise and extend life.
The basement's raw concrete chic is offset with green walls and many interaction and customisation areas. Brand devotees could spend hours in the store, and the high staff-to-consumer ratio is managed by door security.
The store manages to balance the "soho hype beast" energy with an earnest and well-realised approach to lengthening a product's life. It's a blend of urban-chic hype with Japanese make-and-mend and Venetian craft. Seductive, compelling and fun.
Other Reading
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
Similar shops
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
