district: SoHo
468 Broome Street, New York 10013
In a nutshell
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
In their words
"Our family is ingnited by energy, positivity, and shared values. We let each individual's creativity flows, we put our trust in each other and in our dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who we are and what we represent: a patchwork of stories, memories, and experiences that bring us together."
Visit Field notes
From custom embroidery (to new and old products, repair services (Sartoria's tailoring and an in-house cobbler, with a labs service that allows you to clean, customise and repair sneakers from any brand, this is a place to extend the life of your clothes while taking part in the craft processes to customise and extend life.
The basement's raw concrete chic is offset with green walls and many interaction and customisation areas. Brand devotees could spend hours in the store, and the high staff-to-consumer ratio is managed by door security.
The store manages to balance the "soho hype beast" energy with an earnest and well-realised approach to lengthening a product's life. It's a blend of urban-chic hype with Japanese make-and-mend and Venetian craft. Seductive, compelling and fun.
Other Reading
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
Vibrant exemplar of a flagship store
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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