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Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
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A candidate for 'department store of the future'. Blends pop-up brand emporium with theatrical experience and art in a ticketed venue of conscious "retail theatre". The store closed in 2023 and as of ...
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IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...

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Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...
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Lower-east side bookstore and community podcast studio, event space and cafe.
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
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The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
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Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
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