In a nutshell
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeable team.
In their words
"Located in the heart of Soho in New York City, the Atelier is a beauty workshop, designed for you to create–and recreate–yourself.
Our Beauty workshop is a place of discovery. Come as you are, stay as long as you wish, and visit as often as you would like. Try a little of everything, make a mistake or two and find new things you love."
Visit Field notes
The restrained, quietly-luxurious decor is very on-brand and invites comparison with Glossier. The makeup stations are open yet individual. There are several guided experiences available, in addition to a walk-in option, ranging from a five-item blend-your-own experience to a full individual makeover.
Other Reading
LAST VISITED
20/11/2024
Added
2019
COMPARE WITH
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Similar shops
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
