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APL – Athletic Propulsion Labs

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A candidate for 'department store of the future'. Blends pop-up brand emporium with theatrical experience and art in a ticketed venue of conscious "retail theatre". The store closed in 2023 and as of ...
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Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
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Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.

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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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Samsung goes one further than the Apple Store. Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
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Lower-east side bookstore and community podcast studio, event space and cafe.
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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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Boutique flagship for the coffee-capsule-and-proprietary-machines brand, blending expertise, demonstrations, tastings, purchasing and recycling. Closed as of 2025, with the new Soho store now located ...
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A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.

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