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APL – Athletic Propulsion Labs

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The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
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Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
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World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise. A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...
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A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.

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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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An intense, monochrome red jewel-box that fuses trunkmaking heritage with Dame Pat McGrath’s high-drama cosmetics vision, this Prince Street pop-up shows how Louis Vuitton can prototype a full beauty ...
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British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
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Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
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Specialist pencil store, and a reminder of passion and connection in retail. Although now closed, the founder has launched The Locavore Variety Store, also profiled in the database.
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Shows the coffee-loving passion and obsession of the brand - from roasting through preparation and eduction - not your old Starbucks!

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