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APL – Athletic Propulsion Labs

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A three-floor, 23,000 square foot experience with a Reserve on the ground floor, their first Restaurant on the first floor, and a bar-cum-training-cum-experience area in the basement.
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Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...

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Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
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Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
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Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mi...
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Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.

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