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APL – Athletic Propulsion Labs

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Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
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A 600-square-foot Greenwich Village emporium that proves “shop local” can be a viable retail concept in its own right - part general store, part manifesto, part media HQ, part physical index of New Yo...
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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
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Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.

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A sprawling, high‑ceilinged temple to heavyweight cotton and saturated colour, with a last-century trash vibe that will challenge Millenials' and GenXers' understanding of retail progress, this Broadw...
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British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
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IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
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Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
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A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
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Veteran DNVB's showcase store still delivers a combination of product delight, swagger, fun and welcome.

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