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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
