In a nutshell
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
In their words
“Named for our innovative hardshell jacket that started it all, this store represents a commitment to durability, innovation, and the relentless pursuit of excellence that the Alpha SV jacket has come to symbolize. [The store] will showcase our largest product assortment and unparalleled product care services through the ReBIRD™ Service Centre. This store will provide the opportunity to connect with guests in person, supporting their mountain pursuits with high-performance, beautiful, and highly functional products alongside exceptional product knowledge and a deep love for the outdoors.” —Delaney Schweitzer, Chief Commercial Officer at Arc’teryx
Brand Background
Arc'teryx, a Canadian outdoor apparel brand founded in 1989, recently unveiled its new Alpha store format. The brand opened its largest flagship store to date in New York City at 580 Broadway in September 2024. This two-level, 14,164-square-foot location showcases both new and refurbished products, including the brand's first in-store offering of pre-owned items known as Regear. The store features a dedicated theater zone for storytelling sessions and community events, as well as a Rebird service center offering repair services and product education. Arc'teryx's parent company, Amer Sports, reported exceptional growth and profitability for the brand in Q2 2024. The Broadway store is part of Arc'teryx's retail expansion strategy, with plans to open 30 new stores in 2024.
Visit Field notes
Currenly (winter 2024) the only Alpha store outside of their Toronto HQ, this is a slick, sophisticated and generous store. The brand is positioned at the high end of technical outerwear, with an emphasis upon cutting edge materials and technical construction. The brand has a Japanese-inspired minimalist and unbranded urban range called Veilance and the store carries the full range. System-A, their climbing brand, is also in full view.
The ground floor is a generous presentation of ski/mountain/walking gear, with a cafe at the rear of the store. The basement is bright and houses a repair area and the "re-bird" recycling and circular area. In a first for the brand they also have a section with post-repair, post-use products on sale - ranging from well-used items to samples and overstocks from previous collections. All presented seamlessly, with passionate and knowledgeable staff.
Checkout
Checkout
- a large footprint store with plenty of space to show the full men’s, women’s ranges with a focus on alpine gear not available in all stores
- The fittings are light and lack the premium feel of the brand, but whole-wall video screens lift the display levels
- Cafe, functioning as another entrance/exit. Cafes are de rigueur in brand stores, from Rapha to Aime Leon Dore
- Large basement with prominent central repair bar under the re-bird branding. Theatre from glass-walled studio space and visible industrial washing machines
- Full sales are of second hand (post-consumer as well as post-repair stock), with an emphasis upon pride in the cuts and scratches. Some previous season goods. The intention is to show resale as part of ongoing purchasing.
Other Reading
About "re-bird" circularity programme: https://blog.arcteryx.com/news/arcteryx-launches-circularity-program-rebird/
The store's page: https://stores.arcteryx.com/broadway
The store's Instagram page is https://www.instagram.com/arcteryxnewyork/
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