Veja

Brand flagship for the European eco-focused sneaker brand. Sand-toned, light-flooded space to see the full range. Interesting to compare with APL since that too has a very minimal and "sneakers in the Arizona desert" vibe of bright lights, sand/marble floor and walls and a lot of space. The vibe at Veja is more around the provenance of the shoes and their environmental aspects (rather than tech or sport). This is a lovely space for the brand values to shine and to see an extended range (rather than a few piece or colabs in brand-supporting stores). Veja shoes use fair trade and organic raw materials and so cost c30% more in terms of materials than other sneakers.
The brand does not focus on advertising or using brand ambassadors, influencers or the like. They note that 70% of the retail cost of branded sneakers is due to advertising and branding and so they eschew this spend to focus on the product and word of mouth from their passionate customers.
Although the stores are starting to selling returned and restocked shoes, they don't yet have full integration with the online sales or returns from other channel partners.