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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
Showcase, training and resource for the Shopify store tech and highlighted sellers.
Lower-east side bookstore and community podcast studio, event space and cafe.
A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
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Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
A tiny, fragrance‑dense atelier with a claw‑foot testing tub and an oil bar, Soapology shows how a single‑location shop can compete with chains by turning hand‑washing into a full five‑step ritual and...
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
