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A refined sanctuary on Mercer Street, Monos’ SoHo flagship translates its minimalist, design-led philosophy into physical form - offering an oasis for discerning travellers and establishing luggage no...
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
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Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners. Although now closed, the DNA and the brand can be seen at the ...

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Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
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Swedish, global, sustainable denim brand with boutiques in trendy locations across the world. This is their long-standing NYC location, on the border of the Bowery and Soho, opposite Supreme, it's cla...
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Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction. I...
JACQUEMUS BOUTIQUE NEW YORK V2
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...