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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
Boutique flagship for the coffee-capsule-and-proprietary-machines brand, blending expertise, demonstrations, tastings, purchasing and recycling.
Closed as of 2025, with the new Soho store now located ...
A refined sanctuary on Mercer Street, Monos’ SoHo flagship translates its minimalist, design-led philosophy into physical form - offering an oasis for discerning travellers and establishing luggage no...
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A candidate for 'department store of the future'. Blends pop-up brand emporium with theatrical experience and art in a ticketed venue of conscious "retail theatre".
The store closed in 2023 and as of ...
A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
A cool, meticulously lit luggage gallery that trades airport anxiety for downtown ease, this Mercer Street flagship shows how Rimowa can use architecture, archives and collaborations to position itsel...
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
