Europe 2020: Ecommerce Region Report

Download the European 2020 Ecommerce Regional Report for a full and in-depth analysis of one of the largest and most diverse B2C ecommerce markets in the world. We look at 34 countries via a combination of facts and figures, interviews with industry experts, and case studies into such business-critical issues as Brexit and Covid-19.

Europe includes some of the most mature ecommerce markets in the world, such as the United Kingdom and France, but also up-and-coming markets such as Serbia, Croatia and North Macedonia. Few regions around the globe can boast the same level of connectivity between countries in terms of infrastructure, trade policy and the single market. Yet despite these foundations, Covid-19 has placed a heavy strain on the logistics of ecommerce trade across Europe, leading many consumers to buy online more often from local suppliers.

Example page France Market Overview Ecommerce

Retailers and brands entering the European market will want to be sure they understand the unique traits of each specific market in which they are interested. This report offers an on-the-ground perspective with 27 national ecommerce association interviews, where experts explain the intricacies of their own national markets. The report also covers leading and preferred payment and delivery methods for each country, and offers quantitative analysis of leading marketplaces.

The full report includes:

  • Comments from Ecommerce Europe and Eurocommerce, the most important ecommerce and retail trade associations in Europe
  • Overview of the European B2C online retail market (34 countries)
  • Country rankings in important ecommerce logistics indices
  • Country data pages with detailed charts and graphs
  • Q&As with 27 national ecommerce experts associations throughout Europe
  • Case study Q&As with leading experts in European ecommerce: Corsearch, Holland International Distribution Council and Revolte Studios
  • Partner perspectives: Asendia, ChannelAdvisor, Vtex and PFS
  • Case studies: Brexit, Covid-19 and M-Commerce

 

ecommerce europe eurocommerce

Table of contents

  • Market overview:
    •  Europe in graphics
    • Infrastructure & logistics
    • European ecommerce 
    • European ecommerce by country
  • Western Europe introduction
    • Belgium
    • France
    • Germany
    • Ireland
    • Luxembourg
    • The Netherlands
    • The United Kingdom
  • Northern Europe introduction
    • Denmark
    • Estonia
    • Finland
    • Iceland
    • Latvia
    • Lithuania
    • Norway
    • Sweden
  • Central Europe introduction
    • Austria
    • Czechia
    • Hungary
    • Poland
    • Slovakia
    • Slovenia
    • Switzerland
    • Eastern Europe introduction
    • Bulgaria
    • Croatia
    • North Macedonia 
    • Romania
    • Serbia
    • Ukraine
  • Southern Europe introduction
    • Cyprus
    • Greece
    • Italy
    • Malta
    • Portugal
    • Spain
  • Voices of Europe
    • Belgium
    • France
    • Germany
    • Ireland
    • The Netherlands 
    • The UK
    • Denmark
    • Estonia
    • Finland
    • Norway
    • Sweden
    • Austria
    • Czechia
    • Hungary
    • Poland
    • Switzerland
    • Bulgaria
    •  North Macedonia
    • Serbia
    • Ukraine 
    • Croatia
    • Italy
    • Portugal
    • Spain
  • Covid-19 in Europe
  • Mobile commerce
  • Brexit - How will this affect ecommerce
  • Case study & interview: Jonas
  • Case study & interview: Pointer Brand Protection/Corsearch inc.
  • Case study & interview: Holland distribution centre
  • Case study & interview: Revolte Studio (SME on branding/strategy for online shops)
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