PDS and Open Banking frameworks have opened up an increasing flow of new 3rd party payment systems, which offers retailers more choice when satisfying customer payment preferences. Indeed, advances in the Buy Now Pay Later (BNPL) field have attracted a completely new customer which according to InternetRetailing has tripled in size during 2020 alone.
Personalisation is a powerful tool in the world of eCommerce. It develops trust with potential customers that can be the differentiator between ‘visit’ or ‘interest’ and closing the transaction. By fine-tuning the opportunity that personalisation affords you can optimise sales value and margin while nurturing customer loyalty.