“Personalisation at scale and at speed, across a wider category offering” – a discussion about the realities of introducing, optimising and flexing personalisation approaches in a confidential, off the record chat between peers.
John Lewis is one of the most capable multichannel retailers, having been an early pioneer in multi-category ecommerce, and a master at integrating stores with digital and delivery. Widely admired by peers, competitors and consumers alike, John Lewis’s hallmark attribute is “trust”.
As such there is a significant demand upon personalisation approaches – they have to be true to the product’s relevant attributes, appropriate for the customer, and be assessed within the context of a multi-year relationship with the consumer. Lewis will share with us some of the challenges, approaches, successes and learnings from his experience at the group
Lewis will kick off our discussion, but do note that this is a “mic on, camera on” interactive discussion (not a presentation where people just sit back or half-listen!). Please apply to join us if you want to make a contribution, are ready to share your own experiences and learnings, and of course have questions to pose to the group.
There will be no notes, no recording, no slides, no ‘deck’, no follow up. This is a case of “be there or miss the moment”!
The event is confidential and off the record, held under the Chatham House Rule.
We have space for about 8 people to join, and it’s ideally suited to hands-on experts who are working on personalisation and commercial effectiveness, who understand the systems in use or who are looking for better solutions, and would like to discuss, share and learn with peers. In particular we’ll look at the demands of connecting with a fickle yet knowledgable consumer in a market that by definition is fast-paced.
If you’d like to participate please let us know using the form below or mail our events co-ordinator Dani Popovic (firstname.lastname@example.org) if you’ve any questions.