PDS and Open Banking frameworks have opened up an increasing flow of new 3rd party payment systems, which offers retailers more choice when satisfying customer payment preferences. Indeed, advances in the Buy Now Pay Later (BNPL) field have attracted a completely new customer which according to InternetRetailing has tripled in size during 2020 alone.
Personalisation is a powerful tool in the world of eCommerce, amounting to X% uplift in sales according to xxx. It develops trust with potential customers that can be the differentiator between ‘visit’ or ‘interest’ and closing the transaction. By fine-tuning the opportunity that personalisation affords you can optimise sales value and margin while nurturing customer loyalty.
Figures from IMRG suggest that online eCommerce grew by 36.7% in 2020 compared to 2019, which has placed extra emphasis on the role of packaging in the fulfilment supply chain. The challenge is to maximise product protection and convenience while minimising material costs and environmental impact.
A poor delivery experience can damage a retailer’s reputation, regardless of how good the end product is. From the moment of purchase, the techniques and processes that take the order and mobilises the movement of the product are key to satisfying the innate immediacy of today’s time-poor customer.
Online shoppers are unable to feel the luxurious fabric, smell the quality leather or sample the latest products at the bakery counter, yet we are living in a world where the Ecommerce store is the principal shop window into your product range.