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New Balance Soho

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A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
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A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
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Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
Y3jqTE1xDj7dsSJN_Iy7YZOc_SXsUJ9P-Et7UttR4rA
World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise. A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...

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