Inside, we investigate the key changes in consumer behaviour, including the increased use of smartphones to make purchases, new payment preferences and expectations for delivery and returns. 

The report also looks at the largest 100 retailers selling across Spain’s vast ecommerce landscape and provides an overview of their headquarters, revenue, web traffic by sector and much more. 

We also look closely at the wealth of opportunities for those selling cross-border, especially fashion retailers who are more likely to catch the attention of the locals than any other sector. Retailers and brands will also come away with a deeper understanding of the potential of social commerce - with a clear-cut focus on the interest shown in livestream shopping and shoppable videos by Spanish residents. 

Plus, find deep dive company case studies on the innovation and progress happening at El Corte Inglés, Inditex and Mercadona - all digital leaders in Spain’s ecommerce market. 

Download the full report now and learn more about:

• How Spanish consumers are shopping in an increasingly digital world.
• How Spain ranks across our performance indices, including Logistics Performance Index, Internet Inclusivity Index and Ease of Doing Business. 
• Why Marketplaces are set to gain the most from increased consumer spending.  

Report highlights:

• Market-leading research into the current state of ecommerce in Spain, including social ecommerce, cross-border trade and digital maturity. 
• Detailed company case studies on El Corte Inglés, Inditex and Mercadona.
• 22 illustrative figures and graphs