Luxury 2021: Sector Analyst Report

2019 was a banner year for the luxury sector, with the world’s Top 100 luxury goods companies generating revenues of €231.5bn - up from €219bn in the previous year (an increase of €12.3bn). However, as the coronavirus swept across the world in 2020, the luxury sector’s success began to plummet - with sales shrinking by 23% back to €217bn in total value (estimated).

Although it is forecast that the sector will take 2 years to recover to 2019 levels, we are starting to see some positive growth; particularly in China, where there is already a 45% bounce-back.

 

This report looks in-depth at the luxury sector and provides the strategic and commercial context in which the best retailers and brands are currently performing in this market category.

 

Inside the report, we analyse and compare 19 companies in order to illuminate the sector. For your ease and understanding, we also illustrate our analysis with detailed charts and tables throughout.

 

Companies included: 

Burberry, Chanel, Hermes ,LVMH , Prada , TheRealReal, MatchesFashion.com, Secoo 43, Farfetch

 

Contents of the report: 

  • Sector timeline 2010-2020, 6
    • Sector mentions of online, 7
    • Online penetration timeline, 8
    • 2020: year zero, 8
    • Marcoeconomic effects, 9
    • Growth vectors 2018-2020, 12
  • Market Context, 15
    • Key players, 15
    • Performance, 16
    • Company types, 17
    • Chinese sites, 18
    • Regional variations, 19
    • Regional markets, 21
    • Location of companies, 22
    • Segmenting the market by goods, 23
    • Global segment trends, 24
    • Luxury manufacturing, 24
    • Consumer segmentation, 25
    • Routes to market, 26
  • Growth Drivers, 30
    • Heatmap, 30
    • Covid-19, 31
    • M&A and Partnerships, 33
    • Recommerce, 35
    • Sustainability, 37
    • Social influencers, 38
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