Within the context of European ecommerce, Germany is a market that is highly sophisticated yet where there are still huge opportunities for growth. This is especially true in the wake of the Covid-19 pandemic, which has led to German consumers being far more likely to buy from a greater variety of online retailers.

Retailers and brands entering the German market need to make sure they understand unique aspects of the German market – such as German consumers expecting to be offered payment on delivery and free returns, the competition from local SMEs, and the importance of marketplaces.

The full report includes:

• Overview of the German B2C online retail market
• Q&As: Martin Gross-Albenhausen, bevh, and Patrick Schwalger, Händlerbund
• Partner perspective: Tealium
• Digital market overview
• Ecommerce overview: 2020 and beyond
• Analysis of the German consumer
• Coronavirus tracker
• Case studies: German marketplaces and German consumers’ use of click and collect
• More than 28 detailed graphs and charts including:
  • Gross domestic product of Germany
  • Age structure of Germany’s population
  • Population growth
  • Internet usage
  • Device usage for online
  • Social media usage
  • B2C ecommerce turnover
  • Ecommerce spending per e-shopper
  • Payment methods offered by businesses
  • Drivers of online purchases, 2019
  • Frequent online grocery shoppers
  • Ecommerce revenue by sector
  • Customers using online food delivery
  • Online purchases by device, 2019
  • Shipping methods offered by online retailers
  • Products purchased via m-commerce, 2019
  • Christmas spending, 2019
  • Online users engaging in popular activities, 2019
  • Attitudes towards online shopping, 2019
  • Online product and service purchases
  • Consumer poll results
  • Coronavirus tracker

Download a FREE summary of the Germany 2020: Ecommerce Country Report