Beauty & Cosmetics 2019: Sector Analyst Report

The global spend on Beauty & Cosmetics reached $236bn in 2018, up from $190bn in 2009. It’s a retail sector where heritage matters. Companies such as Estée Lauder enjoy huge brand recognition from consumers, and many of the main players have histories that go back more than a century.

Yet Beauty & Cosmetics is also hugely competitive, and comparatively new entrants to the global market, such as Korean group AmorePacific, are shaking up the industry.

The RetailX Sector Analyst Report on Beauty & Cosmetics captures the state of this vibrant retail sector in 2019. From a critical and commercial perspective, it explores in depth how the recent problems experienced by department stores are impacting on an industry where the bricks-and-mortar channel is crucial; and how celebrity endorsement, always a key marketing tactic within Beauty & Cosmetics, is being redefined in the era of the social influencer.

The report also charts the rise of new Beauty & Cosmetics brands and considers how techniques borrowed from Fast Fashion may impact on the sector. We consider how long-established brands are now operating internal VC funds and we consider the impact of new technologies such as augmented reality (AR) applications.

The Sector Report is illustrated with case studies and profiles on:

Companies Included

  • AmorePacific
  • Avon
  • Coty
  • Estée Lauder
  • Kao Corporation
  • L’Occitane
  • L’Oréal
  • LVMH (P&C)
  • Natura Cosméticos
  • Shiseido

Table of Contents

  • 1: Market Timeline
    • Timeline, 3
    • Macroeconomic events, 4
    • Social endorsers and influencers, 5
    • A rapidly evolving sector, 6
  • 2: Market Context
    • Overview, 7
    • The leading players, 8
    • Company performance 2009-2018, 9
    • Regional variations, 10
    • Sector breakdown, 11
    • Segmenting the market, 12
    • Routes to market, 13
    • Hybrid and D2C success, 14
    • Improved margins, 15
    • Disruptive startups, 16
  • 3: Market Drivers
    • Overview, 17
    • Asian influences, 18
    • Regional variations, 19
    • Macro factors, 20
  • 4: Company Profiles
    • Overview, 21
    • AmorePacific and Avon, 22
    • Coty and Estée Lauder, 23
    • Kao Corporation and L’Occitaine, 24
    • L’Oréal and LVMH (P&C), 25
    • Natura Cosméticos and Shiseido, 26
  • 5: Appendix
Share on twitter
Share on linkedin


Top500 Retailers download all reports for free


Sign up to the newsletter

Get the latest news and articles sent straight to your inbox