The global spend on Beauty & Cosmetics reached $236bn in 2018, up from $190bn in 2009. It’s a retail sector where heritage matters. Companies such as Estée Lauder enjoy huge brand recognition from consumers, and many of the main players have histories that go back more than a century.

Yet Beauty & Cosmetics is also hugely competitive, and comparatively new entrants to the global market, such as Korean group AmorePacific, are shaking up the industry.

The RetailX Sector Analyst Report on Beauty & Cosmetics captures the state of this vibrant retail sector in 2019. From a critical and commercial perspective, it explores in depth how the recent problems experienced by department stores are impacting on an industry where the bricks-and-mortar channel is crucial; and how celebrity endorsement, always a key marketing tactic within Beauty & Cosmetics, is being redefined in the era of the social influencer.

The report also charts the rise of new Beauty & Cosmetics brands and considers how techniques borrowed from Fast Fashion may impact on the sector. We consider how long-established brands are now operating internal VC funds and we consider the impact of new technologies such as augmented reality (AR) applications.

The Sector Report is illustrated with case studies and profiles on: