“Personalisation at scale and at speed” – a discussion about the realities of introducing, optimising and flexing personalisation approaches in a confidential, off the record chat between peers. ASOS is one of the most successful ecommerce players in the demanding UK fast fashion market, and they balance cutting edge capabilities with elite-level consistency and quality. In our discussion we’ll hear about the challenges of mobilising the technology and marketing teams, the rate of change, how to harvest the commercial benefits even as you’re planning the next iteration, and what heuristics for success have been developed.
Natalie will kick off our discussion, but do note that this is a “mic on, camera on” interactive discussion (not a presentation where people just sit back or half-listen!). Please apply to join us if you want to make a contribution, are ready to share your own experiences and learnings, and of course have questions to pose to the group.
There will be no notes, no recording, no slides, no ‘deck’, no follow up. This is a case of be there or miss the moment!
The event is confidential and off the record, held under the Chatham House Rule.
We have space for about 8 people to join, and it’s ideally suited to hands-on experts who are working on personalisation and commercial effectiveness, who understand the systems in use or who are looking for better solutions, and would like to discuss, share and learn with peers. In particular we’ll look at the demands of connecting with a fickle yet knowledgeable consumer in a market that by definition is fast-paced.
If you’d like to participate please let us know using the form below or mail our events co-ordinator Dani Popovic (firstname.lastname@example.org) if you’ve any questions.