The highly developed ecommerce market in Spain reflects its status as a sophisticated European democracy. Yet this is also a country where recent events have impacted heavily on its economy, whether that is because of the fallout from the 2008 financial crisis or because of recent tensions over regional autonomy rooted in the country’s deeper history.

How should retailers and brands approach a market made up of regions with strongly distinctive identities? How far has Spain moved beyond the eurozone crisis? How has the Covid-19 epidemic affected Spanish retailers and brands? Why is buy now, pay later increasing in popularity?

Read Spain 2020: Ecommerce Country Report to find out and be in the know regarding shifting consumer behaviours and what to expect

The full report includes:

• Overview of the Spanish B2C retail market
• Innovations & new models, by Ronan Bardet, founder and CEO of the Barcelona- based EGI Group
• The luxury goods market
• Partner perspective: Tealium
• Digital market: the key numbers
• Ecommerce overview: the key numbers
• The Spanish consumer: security and data
• Coronavirus tracker: the numbers that show how the pandemic has affected the French market
• Case studies: "Why the Spanish ecommerce market is so distinct" and "The effects of Covid-19"
• More than 21 detailed graphs and charts including:
  • Device usage for online shopping
  • Frequency of internet use in Spain
  • Internet Inclusivity Index
  • B2C ecommerce behaviour
  • Revenue in the ecommerce market
  • Ecommerce spending per shopper
  • Payment method preferences
  • Forecasts for growth of different sectors
  • Most popular goods purchased online
  • Online shopping behaviour and demographics
  • Main channels for Christmas shopping inspiration
  • Black Friday purchases
  • Returns of online purchases by category

Download a FREE summary of the Spain 2020: Ecommerce Country Report