VR eliminates time and space limitations, and allows retailers to reach a wider audience. The virtual stores also allow shoppers from more remote areas to gain access to their favorite brands and products.
VR provides a completely immersive experience, with stores and products displayed in three dimensions in front of the user, on virtual shelves in the virtual store. Once the product is in front of them, consumers can get a truer sense of the look and style of the product.
VR enables retailers to not only strengthen their online business by offering a completely immersive, near-reality experience, but also promotes their brands and products to shoppers.
Virtual store technology is predicted to change ‘traditional’ retail completely. Online retail offers easy accessibility to products and brands, but doesn’t allow users to experience the actual look and size of the product in a 3D environment.
Virtual stores though enable shoppers to explore the vast range of products and also enables retailers to reach out to shoppers in remote areas without requiring new physical stores or additional staff. Virtual guide, an added feature in virtual stores, provides details of the products and their manufacturing background thus eliminating the need for additional staff support.